Global Policy Forum
Global Policy Forum
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    Empowering Global Trade Connections

    Empowering Global Trade ConnectionsEmpowering Global Trade ConnectionsEmpowering Global Trade Connections

    MAY 29, 2026

    Join Our Network

    Empowering Global Trade Connections

    Empowering Global Trade ConnectionsEmpowering Global Trade ConnectionsEmpowering Global Trade Connections

    MAY 29, 2026

    Join Our Network

    Welcome to Global Policy Forum - Business and Trade Organization

    The Global Policy Forum is a first-of-its-kind invite-only industry gathering where advocacy and events come together to strengthen the exhibitions and conferences sector on the global stage.

    Produced by MAD Event Management LLC, with the support of the Exhibitions & Conferences Alliance (ECA), UFI – the Global Association of the Exhibition Industry, and other leading industry organizations, the Forum is dedicated to elevating the voice of our industry through meaningful dialogue.

    Why It Matters

    Advance Global Dialogue

    Strengthen Collective Resilience

    Advance Global Dialogue

    Bring together leaders from policy, business, and government to address shared challenges and shape a stronger global events ecosystem.

    Foster Collaboration

    Strengthen Collective Resilience

    Advance Global Dialogue

    Build cross-sector partnerships among industry, government, and NGOs to drive tangible, real-world impact.

    Elevate the Industry’s Voice

    Strengthen Collective Resilience

    Strengthen Collective Resilience

    Champion meaningful dialogue that ensures the exhibitions and conferences sector is represented in global decision-making.

    Strengthen Collective Resilience

    Strengthen Collective Resilience

    Strengthen Collective Resilience

    Unite the global community to create policies and partnerships that sustain growth and stability for the future of events.

    AGENDA

    This program is evolving and subject to change.

    9:00 am - Welcome & Opening Remarks

    9:10 AM - The Importance of the USMCA as a Model for Global Cooperation

    Keynote Speaker:  
    Edward Brzytwa,  Vice President of International Trade, Consumer Technology Association (CTA)


    An overview of how regional trade frameworks can inform broader international collaboration.

    9:25 AM - The USMCA as a Blueprint for Sustainable Growth, Fair Trade, and Cross-Border Cooperation

    A panel discussion on the practical implications of the USMCA and its relevance for future global agreements.

    9:55-10:15 AM – Policy expert fireside chat

    Keynote Speaker: 

    Tommy Goodwin, CEO, Exhibitions & Conferences Alliance


    An update on current trade dynamics and their impact on the business and professional events sector.


    10:15 – 10:45 AM - Break

    10:35-10:50 AM – Transition & Standards for Event Sector Sustainability

    Keynote Speaker: 

    Chris Skeith, CEO, OBE, UFI

    10:50-11:05 AM – Mini keynote/setting the scene

    11:05-11:35 AM – Sustainability in the Event Industry

    This panel discussion comprised of leaders in the sustainability sector will discuss how we move forward with dedication, commitment and global policies. Leaders from the  ISO 20121:2024 management group will discuss how we will move forward with universal standards.

    11:35-11:50 AM – Policy expert fireside chat


    A discussion on the role of international standards in shaping consistency, quality, and trust across markets.

    11:50 AM-12:00 PM – Expert perspectives and wrap up - Lunch & Roundtables to follow

    Save the date: May 29, 2026

    The Army & Navy Club, 901 17th St NW, Washington D.C., DC 20006, USA

    Partners

    Exhibitions & Conferences Alliance (ECA)

    The Exhibitions & Conferences Alliance (ECA) is a coalition of leading professional and industry associations that comprise the unified advocacy voice of the business events industry. 

    UFI

    UFI is the global association of the world’s leading tradeshow organisers and fairground owners, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. 

    For information on Global Policy Forum, please contact Martha Donato.

    Get in Touch

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